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Your Business. Found Online.

As a local business, it's critical to have a strong online presence. A way for potential customers in your community to find your products or services, connect with you, and hire you. But let's get real: no one scrolls past the first page of results when looking for a business. If your local competition is seemingly everywhere online and you are nowhere to be found, we can help.

 

Our firm's award-winning, proven-effective methodologies have helped countless local businesses just like yours. Our local SEO, marketing, and advertising strategies put your business on the map - literally - and help you rise in the search rankings and reach more customers.

Sound Familiar?
  • Social media isn’t living up to the hype and sending leads your way.

  • You are unable to drive traffic to your website, much less your front door.

  • You're tired of burning money on paid ads with no return on investment.

  • You lack the time or knowledge to market your business.

  • Your analytics say you have plenty of clicks, but no revenue to show for it.

  • All you see are dollar signs when you think of marketing and advertising.

  • 5,000+ yearly changes to Google's policies have made it impossible to keep up.

  • You’ve been disappointed by other firms.

If any of this sounds familiar, give us a call - perhaps we can show you a different direction with clear tangible outcomes.

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Digital Advertising vs. Marketing

When many businesses begin exploring strategies to promote their website and reach people online, the terms "marketing" and "advertising" tend to be interchangeable. But they're actually completely different animals that go hand-in-hand to work together to drive more potential customers to your website.

We are one of the few local firms who connect-the-dots between marketing and advertising and leverage each other for the greatest of benefits.

Digital Advertising (Paid)

Digital advertising (also called 'online advertising' or 'internet advertising') most commonly includes pay-per-click (PPC) Google Ads and Microsoft Ads on the AOL, Bing, and Edge browsers. These are the platforms that promote ads at the very top and bottom of nearly every SERP (search engine results page) as well as on local map results, and tons of other places, like other websites! Digital advertising has been widely published as having the greatest return on investment (ROI) potential of all online advertising and marketing channels.

Digital Marketing (Non-Paid or Organic)

Digital marketing, on the other hand, encompasses all your digital assets, like your website, content, images, videos, PDF files, podcasts, and business listings like those on Google or Yelp. The results listed on the SERPs that are not an "Ad" are called organic listings, as they were not bought or paid for. Instead, the search engines deem these organic listings as the most relevant matches to a search query.

Digital Advertising

We offer a wide range of paid advertising services to help local businesses get instant visibility in the SERPs, map results, and even on other websites - including your competitors!

We've managed millions in paid advertising budgets, published many articles about it, coached it to advertising agencies, lectured it to university students, and taught it at the university level. We will work with you to create a custom advertising strategy to meet your goals and work within your budget. Unlike many firms, we gladly work with clients with small budgets.

Some of our digital advertising services include:

  • PPC (pay-per-click) via Google and Microsoft (AOL, Bing, and Edge browsers). You pay a small fee every time your ad is clicked; ads may be displayed in search, on maps, and across Google and Microsoft partner sites.

  • Retargeting/remarketing - Reconnect with people that have visited your website with targeted ads that 'follow' them around the internet

  • Geofencing - Show targeted ads to potential customers in small and distinct areas.

  • Display Ads - use image ads that populate on other websites like townandcountry.com, bostonglobe.com, turnto10.com, and millions more (possibly, even your competitors).

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Digital Marketing

Have you heard the saying, "The best place to hide something is on page two of Google"? As marketing veterans with 23+ years' experience, we know this to be absolute and painfully true.

Our digital marketing services are designed to optimize your website so that it has greater:

  • Indexability - A search engine's ability to see and include your website in search results

  • Visibility - Where your site ranks on the search engine results page

  • Discoverability - A human's ability to find your site in the search results

 

Results in search that are not ads are considered organic, or earned-rankings. This means you don't pay for them, as with PPC. Organic results tend to be more trusted by searchers when deciding whether to click a paid or non-paid result.

Our digital marketing services include:

  • Analytics & Reporting

  • Citation Management

  • Competitive Intelligence

  • Keyword Research

  • Lead Conversion Optimization

  • Schema Structured Data

  • Technical SEO

  • Website (on-page) SEO

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter

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