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Best META Title Character Length is 60? (really?)

Updated: Dec 7, 2021

Keeping your character count for the page title (aka: META Title) around 60 characters has been touted as a best-in-class or recommended tactic for many years. It is also the focus of nearly every SEO audit tool - but exceeding 60-characters will not ding your SEO, in fact, the opposite might actually happen... here's why.

The META Title (blue link on search results pages) has a fixed width looking something like the red box below. Because of this hard-stop limit, only 65ish characters display. Different characters occupy more space than others a "W" vs. "i" for example which is why this is a wishy-washy number.

Google search result highliting the clickable blue text as a META-Title element

So, if you have more characters than say, 60, they likely will not display - only search engines will see them. As you may imagine, these could impact your visibility and rank on them.

GEEK NOTE: Search engines see the measure in pixels - not characters - with each pixel the equivalent of 1/96" and the 60-character META limit being 554 pixels of visible text.

Keeping within 60 is a solid recommendation, don't get me wrong, it guarantees humans will see the message you are trying to convey. But if you manage to max-out your character limit and can add a few more words - go ahead - it's perfectly safe to do so. You just might find yourself smiling when your SEO audit report dings you for it - and you know you've just beat them - and your competition at the game.

Incidentally, using too few characters is also a concern - a #marketingshorts article for another day :)

(This is the first of our #MarketingShorts series of short-topic marketing articles that can be read in under 60-seconds. Subscribe today, and you'll never miss one!)

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