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Search Engine Optimization FAQs

We get many of questions from clients who are new to promoting their business online. Below are some of the most frequently asked (answered). If you don't see your particular question answered, get in touch! 


What Is SEO?

SEO stands for “Search Engine Optimization” and it’s a tactic of making changes to your website and other digital assets like blog posts, images, videos, files, and podcasts (there are more) so to increase their chance to display promenatly for a search question (query).

What are Keywords?

Keywords are simply important and dominate words. It's vital to identify the keywords searchers are typing/speaking to find the things you - and your competitors - are selling. We then use this knowledge to optimize your website and SEM ads so you have greater visibility for these. The strongest keywords are typically centered around nouns and verbs.

How many ranking signals are on an average website page?

It's recently been reported that there are over 1,000 (that's correct, one-thousand) ranking signals on every page of your website (or blog post) that influence how that page displays or not for a search query. The sheer number of these signals is why we use several tools that allow us to run custom SEO audits to identify the those most likely to move the needle for your goals.

Are business listings still important for local SEO? I heard they weren't...

Business listings - also called local business citations - are still very important for local businesses. You don't need a lot of them, a dozen or so of the right ones for most businesses gets the job done. Here's what they do for your business:

  • They are a visibility-multiplier when displayed with your website or other asset
  • Improve the chance of getting online reviews
  • Provide high-authority backlinks
  • Quantify the data about your business to search engines like Google and Bing
  • Improve GPS accuracy and driving directions functionality
  • Improve voice-search accuracy

How long does SEO take before I can expect to see results?

Short answer is that it takes between 9-12 months for SEO changes to show meaningful results. And with regards to those changes getting your business on the first page or the first position on the first page of Google search - keep in mind that the average Top10 ranking page is 2+ years old with the #1 spot being nearly 3-years old - time (age) also plays a role, which is why the longer a business waits to optimize their site, the harder and longer it will take to see results. The latter is why running PPC ads is an awesome strategy that works in concert with SEO!

What is SEO Advertising?

Engaging in paid advertising on search engines like Google Ads & Microsoft Ads. Also, commonly referred to as search engine marketing (SEM) and pay-per-click (PPC) advertising. My industry is endless in concocting overlapping naming conventions.